Worksome is looking for an experienced B2B digital and paid media professional to support demand generation marketing efforts and operate online campaigns. The job will include implementing, managing, and optimizing Google Ads and LinkedIn campaigns on a weekly basis.

Tasks:

• Work with Demand Gen Director to execute on digital/online strategy
• Implement, manage, and optimize Google Ads campaigns
• Implement, manage, and optimize LinkedIn campaigns
• Identify trends and insights, and optimize spend and performance based on the insights
• Carry out experiments and conversion testing
• Monthly reporting on digital marketing activities against goals and targets

Experience:

• 7+ years managing Google Ads and LinkedIn campaigns
• B2B campaign experience
• The ideal person has HR tech, work tech, or contingent workforce tech industry experience