This is a truly unique opportunity to work within a high growth start up type environment and play a key role in both the newly developed marketing function within Launch Global. It’s a chance to work with our very experienced Marketing Director to build out the marketing function, develop yourself in a variety of disciplines within marketing and own a key part of the marketing strategy centered around owning, building and managing a brand new peer-to-peer community and developing Launch Global’ s social media presence from scratch with the aim of riving both awareness of the Launch Global brand and offering.

We are looking for a Social Media and Community Manager to join our team. The ideal candidate should have at least 1 year of experience in managing social media accounts and building online communities. The candidate should have a deep understanding of social media platforms, digital marketing, and community engagement strategies. Any background within the recruitment industry is a bonus, but not essential.

Launch Global – Who we are:

We are different.

Launch Global was founded in 2016. We are a small business with big growth plans that operate across 50+ countries. We are experts in helping companies expand internationally to all 4 corners of the globe by offering 3 key services. These services are Launch Global recruitment services, Launch Global peer-to-peer community and Launch Global Expansion Consulting services.

Launch Global’s core capability is to work with customers to find, attract and hire the best talent on a truly global basis. In addition, Launch Global offers consulting and advisory services to enable customers to set up their business in new countries. We also help companies execute their in-country set up, by working with our partners who provide a mix of tax, legal entity set up, payroll, HR and employer of record (employment contracts) and other expertise.

Our customers span across (but not limited to) technology, engineering, pharmaceutical, biotech, NGO (non-profit) verticals..

Our mission is enabling our customers to expand their businesses globally, quickly, easily, and effectively, to enable business growth.

Responsibilities of the Role:

·       Day-to-day ownership of the Launch Global peer-to-peer community

·       Responsible for implementing the vision of the community attracting new relevant members to the community, developing a content strategy for the community, developing ideas for content such as roundtables, thought leadership, partnership content etc.

·       Drive member engagement through thought provoking content and questions

·       Lead our brand awareness/interest-driving content effort (e.g. top of funnel), by collaborating with product marketers, freelance writers, designers, sales professionals, customers, and industry experts to scope and produce compelling, search-optimized content for our blog, website, landing pages, social media channels, webinars, round tables, partner engagement, online profiles, etc

·       Manage and bring our social media engagement strategy to the next level, by arming our executives and internal champions with authentic stories and creative social ideas that support our strategic narrative.

·       Monitor and respond to comments and direct messages on social media platforms.

·       Analyse social media performance data and provide insights for improvement.

·       Monitor, track, and document content performance, and analyse data to determine the impact on revenue

·       Work with our SEO research experts to align to our editorial strategy for our company

·       Use research to improve our web pages, landing pages and ongoing content strategy Lease with partners and alliances to produce content that attracts quality traffic to our community and web pages

·       Monitor membership engagement and report to executives.

·       Support partner and alliance initiatives through content and thought leadership collateral and initiatives.

·       Manage and develop social media content across various platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.

Competencies and experience:

Knowledge – what do you need to know? 

·       At least 1 year of experience in managing social media accounts and building online communities.

·       Bachelor's degree or relevant education in marketing, communications, or a related field.

·       Strong written and verbal communication skills.

·       Proficient in social media management tools, such as Hootsuite, Buffer, or Sprout Social.

·       Knowledge of social media analytics tools, such as Google Analytics or Facebook Insights.

·       Ability to work in a fast-paced environment and meet deadlines.

·       Strong project management and organizational skills.

·       Experience with video production and editing is a plus

·       Native English speaker

Skills – what do you need to do well?

•    People skills to interact with the community on a daily basis

•    Creative mindset to attract an audience to the community

•    Relationship-building

•    Communication – written and verbal; listening, questioning, and influencing

•    Negotiation

•    Analytical to observe trends in the data and use this information to steer the direction of both the community and social media

•    Drive to succeed in a high-pressure, fast paced environment

Attitude – what mind set do you need?

•         Positive

•         Tenacious

•         Resilient

•         Opportunistic

•         Personable

•         Loyal

•         Approachable

•         Hard working

•         Patient

•         Confident

•         Inquisitive

•         Ambitious and determined to achieve targets and objectives

•         Determined

•         Adaptable

•         Love working as part of a small, experienced, and ambitious team

Success – how is the role measured?

•    Engagement of the community

•    Engagement of Social Community platforms

•    ROI measures/hitting lead flow targets from both initiatives.

If you are passionate about social media and community management, have a creative mindset, and are committed to delivering results, we encourage you to apply for this position. You will have the opportunity to work in a dynamic and collaborative environment, with opportunities for growth and professional development.