Senior Demand Generation Manager
Location: Central London
Job Type: Full time
Why join us?
If you love food and technology as much as we do, you’ll love life at Vita Mojo. We’re on a mission to revolutionise the hospitality experience for operators and their customers. Through our smart digital products, we’re powering the digital transformation of your favourite pubs, bars and restaurants. And we want a world where everyone gets the meal they’re hoping for. Each and every time.
Our Vita Mojo DNA
We’re proud to have built an award-winning digital platform. Vita Mojo is a positive, energetic and forward-thinking place to work, and when you become a Moji, you’ll be joining a supportive team who’ve always got your back. Our passion for technology and food is matched only by our support for our people.
About the role
💥Your mission as a Vita Mojo Senior Demand Generation Manager is to blend strategy with execution, owning and implementing demand gen programmes and campaigns. Demand gen serves as the connection between sales, marketing and decision makers to identify, engage and convert decision makers and influencers at our target accounts across SMB and Enterprise; prospects and customers.
Reporting directly to the VP of Marketing, this is a highly strategic role focused on driving results that contribute to Vita Mojo’s bottom line.
Working in a startup means that things often change and we adapt to the growing and changing needs of the business. We expect the below to be the bulk of the role, but this may change over time depending on your own development needs, aspirations and the makeup of the team.
🧠 Deeply understand the Vita Mojo product, user and buyer journey and partner with the VP Marketing on strategy that is innovative and appropriate for Vita Mojo’s funnel and market.
📣 Strategize and execute integrated campaigns, engagement and nurturing accounts and opportunities by segment and persona
🎯 Own and execute demand generation activities included, but not limited to, engagement campaigns (lead nurturing), events, digital content strategy (gated content offers), and more in partnership with the wider marketing team.
📈Own lead and pipeline metrics, in partnership with Marketing Operations. Report on key KPIs, assess pipeline health, and identify key challenges and priorities.
📊Measure, report and optimise program and campaign performance in partnership with Marketing Operations, rigorously A/B test, and effectively and consistently communicate campaign plans, programs, and results with stakeholders at all levels across the organisation
🤝Partner closely with sales, marketing, operations, and data to develop a coordinated strategy and campaign execution for both inbound and outbound pipeline generation.
🖥️Partner with our Marketing and BD Operations teams to manage and better utilise our go-to-market systems (Hubspot, Salesforce, SalesLoft, ZoomInfo)
- Experience managing and execution marketing programs and campaigns for B2B companies
- You have a track record of hitting aggressive growth goals leveraging a diverse set of channels and tactics, expert in end-to-end campaign development, execution, and measurement
- Demonstrated ability to employ data-driven, digital first strategies for high quality lead generation and opportunity acceleration through sales teams
- Proficiency in systems like Hubspot, SalesLoft and the ability to navigate Salesforce to pull reports on specific campaigns and understand status of leads in the funnel
- Customer-centric and driven by insights. You understand the customer journey, each influencer within the decision making process, and leverage customer insights to design your campaigns.
- Great at building cross functional relationships. You've worked closely with sales, content and operations partners.
It'd be a bonus if you:
- Are fluent in French, as well as English
- Have worked in an ever changing and fast growing ambitious business. We treat what we do as a product we love to experiment and iterate on processes constantly.
- Have worked as a Sales Development Representative or Business Development Manager in a previous role
Work perks and benefits
🏆 We pride ourselves on our fantastic open, honest, inclusive culture that we have built, and continue to build. 🏗️
As a testament to this, Vita Mojo has secured a place as the UK’s Number 1 startup to work for by Tempo.
Our approach. We work on a hybrid model which means that once a week teams come into the office for an optional team collaboration day, and the other four days are spent working from home (or hot-desking in the office if that’s your jam!).
💪 We’re proud of the flexibility that we offer our Mojis (check us out on Flexa’s Global Top 100 companies!) and want to promote a positive work/life alignment. A one-size-fits-all approach won’t work for every Moji and team, and we encourage you to have conversations with your line manager and team to understand your work preferences and team needs.
The aim is to ensure that Mojis are able to maximise their potential, build trust with their teams, establish an effective work/life alignment and also meet the needs of our growing business! 🚀
💻 Your tech kit. We want to supply you with the best hardware to get the job done. We will set you up with your basic kit when you start and anything else you need once you have some time to get your feet on the ground.
🏡 Work from home kit. When you join we’ll work with you to understand your work from home needs, and get you set up to be your most productive while working from home.
🕰️ Your hours. Where possible, you set your own hours to get the work done in line with your team and company needs. If you’re an early riser, come in as early as you like; if you need to do the morning school run, come in a bit later. At the end of the day, the work needs to be done but we also need you to balance that with life.
🌵 Your work environment. Our bright and spacious offices offer lots of natural light, a jungle of plants, and different spaces to relax and focus on what you need to do.
🍑 Food and drink. We stock all the coffee and tea you can drink when in the office and we’re never without snacks!
💳 Your budget. You have a monthly £80 wellbeing and lifestyle allowance available through your own personal wallet. Spend it on anything (within reason!) that will help improve your life.
💗 Your development. We have found that Mojis who thrive at Vita Mojo embrace a growth mindset and are proactive about their development, find ways to contribute and grow in non-linear (and linear!) ways. We offer a £600 L&D budget to support you in that development and to gain the skills, knowledge and relationships you need to soar, whether at Vita Mojo or later on in your development journey.
🧠 Your mental health. Through our partnership with Spill, you can ask a therapist for advice, schedule a one-off therapy session, or use a series of therapy sessions. We also offer Mental Health Days to use in moments when you need to take a day for some additional space to refocus your energies. Personal coaching is available to all Mojis through our partnership with MoreHappi, to help you grow and reach your goals!
🌴 Your holidays. We believe in finding your work life alignment and want you to take advantage of your 25 days of leave, plus public holidays. Your holiday allowance increases after each complete calendar year of service, up to 28 days.
💚 Carer’s Leave. We understand life happens and you may need to take some time to support your loved ones. Whether that be looking after your sick dog, friends or family members. We offer one week (5 days) paid leave to all Mojis.
🐣 Welcoming a child into your life. We have enhanced Parental leave policies! Parental leave is offered to all Mojis after 3 months at the company. Parental leave is the collective term and includes maternity, paternity, adoption leave and surrogacy. Our leave policy is meant to help you navigate through this time as successfully as possible.
We recognise both the primary caregiver (the person who spends most time with the child) and the secondary (typically this is the non-birthing parent). Primary caregivers receive full pay for the first 16 weeks and 50% pay up to week 32. But need more time off? No problem, you can take up to 52 weeks (statutory) with us!
Secondary caregivers receive full pay for the first 4 weeks and an additional 2 weeks after 36 months of continuous service. It's up to you when you start your leave, we are here to support you through the whole process.
🤒 Your health. We offer 10 days of full pay sick leave.
🥳 Your birthday. We love celebrating birthdays, whether through baked goods or gifts, and you also get the day off on (or around) your birthday every year.
🍾 Your social spirit. We love socialising with our fellow Mojis, whether through monthly drinks in the office, quarterly offsite socials (both virtual and in person), celebrating milestones, or anything else that comes up, we enjoy hanging out with each other!
🐶 Dog friendly. We love our furry friends who visit the office! Calling all responsible pet owners to join us! 😊
Your application has been successfully submitted.
If you love food and technology as much as we do, you’ll love life at Vita Mojo. We’re on a mission to revolutionise the hospitality experience for op...