Director of Social & Community Marketing
- Lead, develop, and mentor the social media and community team with a focus on KPI alignment (including revenue) for all community building and social media activities
- Build organic social channels focusing on best-in-class community management and discovering new ways to grow the community through online and on-site events
- Work with customer success and other internal stakeholders to position AgencyAnalytics as the steward of the community for marketing agencies
- Bring innovative ideas from development through execution of social and digital campaigns, maintaining consistency across all platforms
- Architect and manage the development of the brand’s social calendar, translating high-level marketing strategy and messaging into relevant weekly and daily content
- Track and measure impact of all events and marketing tactics and maintain a balanced budget for the community events program
- Oversee social strategy and content curation for all key marketing activities
- Drive accelerated growth and custom acquisition on existing social media channels and oversee new platform launch strategies
- Utilize social analytics platforms and survey the competitive landscape to share insights and trends to create data-driven content
- Work across departments to ensure that the social and community strategy is aligned with brand priorities and company goals
- Manage monthly and quarterly analytics reporting process, provide insights, recommendations, and track against KPIs
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