Demand Generation Lead

SpotMe

Remote: America East Coast / Europe Remote America East Cost / Europe

Full time

Jan 12

Mission:

Creation and execution of SpotMe global demand generation programs to create the new business pipeline.

Responsibilities:

  • Develop and execute effective and sustainable demand generation programs with an emphasis on inbound lead generation, pipeline creation, and nurturing prospects to achieve revenue targets
  • Create and deploy a scalable demand generation methodology across multi-channels: paid search, paid social, PPC, etc.
  • Build up and own KPIs, dashboards, and reports that allow forecasting, analysis, and reporting on the revenue impact and ROI of marketing activities
  • Develop, manage and forecast the budget for the channels and campaigns
  • Closely monitor campaigns and their effectiveness and use your strong analytical skills to understand the pipeline impact of campaigns and make recommendations for optimization, long-tail strategies, and future performance improvements.
  • Hire and lead agencies to handle campaigns across channels
  • Work closely with cross-functional stakeholders to establish goals, objectives, and overarching marketing programs and campaigns.
  • Get regional customer insights and use these to optimize the customer journey to maximize ROI

Requirements:

  • 5+ years of experience leading digital marketing or demand generation or paid marketing for a B2B technology product
  • Proven track record managing P&L. You have an obsession with hitting KPIs
  • Great expertise in analytics and deriving actionable insights from complex data
  • Expertise with digital marketing paid channels
  • Experience in account-based marketing tactics
  • Familiarity with product marketing, performance marketing, and paid media toward the lead generation
  • Experience with paid marketing tools (paid search, paid social, etc.) as well as marketing automation & CRM Tools (Hubspot, Salesforce, WordPress, Chilipiper)

Job Location

  • This job can be fully remote/hybrid for America's East Coast and European Time zones
  • Or based in one of our offices in Chicago, Lausanne, or Sofia


We are in hypergrowth mode, and with demand exploding, we are rapidly scaling and expanding our teams. If working with us in shaping the future is the opportunity you are looking for, we want to talk to you. Our Work From Anywhere approach enables maximum flexibility for all our talents.

SpotMe recruits, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, parental status, or veteran status.

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