Director, Revenue Marketing

7shifts

United States Remote

Full time

Jan 10

Please apply directly here.

7shifts is an all-in-one team management software platform designed for the restaurant industry. We’re used by 1 in 15 restaurant workers and over 35,000 restaurants across North America. Our mission is to simplify Team Management and improve performance for restaurants, with a long-term vision of reimagining hiring for hospitality through our network of restaurants and hospitality professionals.

We are looking for a thoughtful and entrepreneurial Director, Revenue Marketing with deep digital marketing experience and exceptional-problem solving skills to help us as we enter our next chapter of growth. You will architect and execute our revenue marketing strategy, owning and driving all aspects of lead generation, conversion from lead to customer, and marketing driven opportunities for expansion. You will work closely with Product, Sales, Customer Success, Partnerships, Rev Ops, and the rest of the Marketing team to ensure our revenue generating programs are working to achieve our goals and help us deliver on our mission to simplify team management for restaurants.

We’re building an inclusive work environment that is representative of the diverse industry we have the pleasure of serving and encourage candidates from all backgrounds to apply. 

What you’ll do:

  • Define and execute our acquisition marketing strategy and related KPIs across the entire customer journey, using data insights to monitor results and capitalizing on what’s working, and pivoting away from what’s not  
  • Own our lead generation and top of funnel acquisition strategies across multiple audiences and mediums, overseeing execution and implementation, collaborating across the marketing organization
  • Own and report on our trial conversion rates, working alongside our Sales and Product Growth teams to ensure we are constantly testing and improving our in trial experience
  • Drive and work alongside our Customer Success and Product Marketing teams to surface, create, and drive more opportunities for expansion
  • Hypothesize, test, iterate — you are a growth hacker at heart constantly driving new tests and iterating upon your learnings
  • Lead a growing team of talented marketers who are responsible for the top of funnel acquisition of our customers

What you have:

  • 7-10+ years of experience in demand generation, performance marketing, and integrated campaign execution in B2B SaaS
  • 3+ years of leadership experience
  • Experience in owning a lead generation, conversion, and expansion target as a key indicator of performance
  • A track record of success in measuring, testing, and improving campaign and channel effectiveness at various stages of the funnel
  • Extensive experience working alongside revenue and product teams to help build a pipeline of qualified opportunities from email, content, events (digital and live), performance marketing, etc

It’d be even cooler if you had:

  • Experience in tools such as Marketo, Salesforce, Tableau, Intercom, Google Analytics, or AdWords
  • Experience working at a product-led growth company that has a trial experience included in their sales process
  • Experience with account-based marketing

Perks:

  • Culture: We value authenticity, trust, curiosity, and diversity of thought.
  • Health & Wellness: Competitive health benefits right from the start including health & wellness spending accounts & parental leave top-up
  • Flexibility: Unlimited vacation, one month paid sabbatical on your 5-year anniversary, and flexible working arrangements including remote and hybrid with offices located in Toronto and Saskatoon
  • Technology: Apple equipment plus a technology spending account so you have a comfortable place to work, no matter where you are!
  • Equity: Equity in a Series C VC-backed SaaS company
  • Opportunity: A continuous professional development budget with many opportunities for training & career growth

We thank you for your interest in joining the 7shifts team! While we welcome all applicants, only those who are selected for an interview will be contacted.

 Link to application.

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7shifts

Simplifying team management for restaurants, one shift at a time

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