Demand Generation Marketer

Alora Health

Atlanta, GA, USA Remote In the United States with an eastern time zone work schedule

Full time

$60-80k (annually)

Jan 4

Alora Home Health Software is seeking a Demand Generation Marketer to expand and improve our lead generation and distribution systems and processes. Reporting to the CMO, this person will work closely with the Content Marketing Manager, the VP of Sales, and the CEO to operationalize demand generation.

This is an excellent position for a marketer with several years experience who enjoys creating and improving systems and processes. This is not a design or content creation position; this is a role for someone who enjoys figuring out how to leverage great copy and design to accelerate sales.


The ideal candidate will be

  • Proficient with spreadsheets
  • Familiar with CRM and email marketing platforms
  • Familiar with Google Analytics
  • Effective in a remote work environment


Success in this role will come via the effective

  • Management of part-time lead researchers;
  • Management of the flow of marketing content to leads;
  • Distribution of leads to the sales team in a way that maximizes their production;
  • Monitoring and reporting on conversion metrics, lead acquisition costs, and customer acquisition costs;
  • Management, creation, and adjustment of campaigns to cost effectively increase conversions.

Career Path & Compensation

Starting salary for this role is $60,000 to $80,000 (depending on experience), with $5,000 raises upon achievement of defined marketing milestones. With success in this role, the Demand Generation Marketer can expect to be promoted to Growth Marketing Manager within eighteen months, see their salary grow 25%, and have constant opportunities for responsibility expansion.

Benefits include Health Insurance, Dental, Vision, Paid Time Off (PTO), Term Life, Long Term Disability, Short Term Disability, Flexible Spending Account (FSA), 401(k), Holiday Pay, Employee Assistance Program (EAP) and ongoing Professional Development.

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Alora Health

Powerfully simple home health software