Digital Marketing Manager

Knauf Insulation North America

United States Remote

Full time

Sep 22

Digital Marketing & Web Management 

  • Delivers web experiences that are modern, innovative, and mobile-optimized, are consistent visually and tonally with other site content, and uses our CMS and digital asset management system. 
  • Optimizes the customer journey by analyzing prospect behavior and key pathing, identifying and prioritizing enhancement opportunities, and developing hypotheses for testing. 
  • Performs content and structural improvements to increase organic traffic. 
  • Maintains and optimizes the website and landing pages to promote the brand and drive conversion. 
  • Drives key digital projects from start to completion. Ensures projects and daily tasks are completed on time, to a high level of quality, and with proactive communications to stakeholders. 
  • Ensures experiences are properly tracked, performance monitored, insights shared, and opportunities for enhancements are discovered. 
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Ability to synthesize and draw conclusions from data to optimize performance. 
  • Supports key platforms and tools in the digital ecosystem such as Web/CMS, Asset Management, Translations, Collaboration, PIM, etc.   
  • Collaborates with external channel and online application partners to better understand the end-to-end consumer journey holistically, align messaging, and seek out optimization opportunities. 
  • Prepares brand/product marketing plans for digital consumption. Liaises with internal departments and external agencies to ensure full communication and success of digital marketing plans.  
  • Reviews technologies and explores new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives. 
  • Might contribute to creativity of product packaging, presentation, and promotional activities. Constantly monitors performance of managed brands/products to ensure it meets organization objectives.  
  • Supports the effective administration of brands/products through marketing proposals, product briefs, and brand plans, etc.  
  • Supports the identification of new business opportunities for new products, relaunches, packaging changes, and range extensions, and proposes initial plans to exploit these opportunities. 
  • Tracks and analyzes brand/product performance and trends in terms of digital marketing and media.  
  • Maintains close contact with sales and product marketing to attain broad product knowledge.  
  • Coordinates and/or conducts special studies and promotional projects.  
  • Contributes to business and marketing plan development and modification. 
  • Measures and reports performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). 
  • Collaborates with agencies and other vendor partners. 

Media Management  

  • This role leads digital media strategy as well as directing an outside agency 
  • Develops and executes digital media campaigns, including paid search, social, mobile and programmatic to drive brand awareness and conversion.  
  • Develops and support the construction of communication campaigns with the task of selecting the support (type of advertising banner, rich media).  
  • Manages campaigns across multiple platforms- AdWords, Facebook, Display, YouTube 
  • Drives campaign performance to meet goals 
  • Analyzes key performance metrics and recommend strategies including click-through rates, conversion rates, ROAS, ROI, CPL, CPA, etc.. 
  • Implements bid and budget management and keyword builds 
  • Performs campaign/program optimizations, reporting, tracking, budget management, analysis and communication 
  • Tracks and reports budget pacing, account performance and project tasks. 

 

Qualifications

Education:   

  • Bachelor's Degree in Marketing or related field 
  • Experience in ecommerce, websites, SEO, PPC, Email marketing, and social media 

 

Experience: 

  • Minimum four (4) years of experience collaborating agencies to perform at expected levels 
  • Minimum of three (3) years of relevant experience in digital marketing – project examples to be provided 
  • Strong understanding of current online marketing concepts, strategies, and best practices 

 

Knowledge, Skills and Abilities: 

  • Ability to function in a multi-channel environment 
  • Excellent verbal and written communication skills 
  • Project management skills 
  • Networker and high degree of creativity 
  • Computer skills in MS Windows environment; Advanced skills with Excel; good skills in Word and Powerpoint (Example products preferred) 
  • Deep knowledge of common martech systems, like content management systems, DAM; solid understanding of search engine optimization as well as paid media 


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