Head (Sr. Manager) of Product Marketing

Uscreen

Washington, DC, USA Remote

Full time

Aug 5

Head (Sr. Manager) of Product Marketing

We are looking for a Sr. Product Marketing Manager to lead our Product Marketing team as part of our newly established Growth function and help build it into a world-class team that is one of our strategic and competitive advantages.

This is an ideal role for a hungry, successful Product Marketer who is looking to take the leap to team leader or an experienced Product Marketing leader eager to build a brand new Product Marketing function from the ground up.

About this role

You will be tasked with defining and leading our brand new Product Marketing team (currently composed of two newly-minted Product Marketing specialists), responsible for driving sales and product adoption using a strong understanding of both our customers and product to help craft authentic and compelling ways to tell our story to our target market.

While ultimately, we are looking for someone who can identify what’s important and help define their team’s scope and responsibilities, here are some high-impact areas of ownership that would be owned by you and your team:

🚀 What you’ll do

  • Positioning and Messaging: Defining how our product is a leader at delivering something to a well-defined audience, and establishing a messaging framework for how we best communicate to those audiences in a consistent way.
  • Customer Segmentation & Research: Identifying groups of customers with similar characteristics and crafting ways to tell them our story. 
  • GTM (Sales & Success) Enablement: Working with our sales and success teams to ensure we communicate our value prop in effective (and consistent ways) to leads and customers.
  • Landing Pages and Website: Optimizing the messaging on our website to tell the right story to convert users, including how to best package and present product features to effectively illustrate their value.
  • Product Launches: Working closely with product teams to properly position, package and present our new products to both current customers and new prospects.

In addition, a key part of Product Marketing’s role will be collaborating with teammates to ensure the above is properly carried out across our various channels and tactics, as Product Marketing will often be relied on to serve as the voice of the customer and to provide support on messaging.

You will also be counted on to be a cross-functional leader within the Marketing & Growth team, supporting key initiatives and contributing both strategically and culturally. 

About you

  • You have Product Marketing experience in SaaS, ideally working with SMBs or Consumers.
  • You’re a compelling storyteller with a strong strategic and analytical mindset, and you’re excited to own outcomes end-to-end, continually refining and delivering the company’s narrative.
  • You have a demonstrated ability to clearly communicate a unique value proposition through messaging frameworks, campaigns, website experiences, etc.
  • You are a strong leader with high degrees of empathy and emotional intelligence
  • You are a great teammate who knows how to collaborate with others. 
  • You are obsessed with customers, have experience in various methods of customer research and know how to optimize for both business and customer outcomes.
  • You aren’t afraid to roll up your sleeves and go deep when it’s needed to get to the right outcome

Our Values

  • Dream big
  • Owner’s mentality
  • Growth mindset
  • Lead with empathy
  • Push the pace

Our Commitment to You

  • 💵 We know your worth and will compensate you competitively.
  • 🍎 Your growth is our growth! We’ll provide you with access to best-in-class training, workshops, and conferences to help you develop and succeed in your role.
  • 👟 It’s a marathon, not a sprint. We make sure you have a clear growth plan to help you get to the next level at Uscreen.
  • 🛸 100% Remote – Work from wherever your heart desires, as long as you have access to stable internet and a conducive workspace. 
  • 🌴 Our flexible PTO policy encourages every team member to take the time they need to unwind and recharge. 
  • 🧑🏻🍼 We also offer flexible parental leave.
  • 🦺 Your home office should be ergonomic and inspirational to help you make some magic ✨. We’ll give you a generous WFH stipend to help you set one up.
  • 🏢 And if WFH is not for you, we’re happy to pay for your coworking space.
  • 🌞 We’re proud to offer personal development and mental wellness stipend.
  • 🎳 🍻​​ We host virtual social events and company retreats filled with fun activities to ensure you feel part of the Uscreen family.

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