ABM Manager


Anywhere Remote only

Full time

Aug 4

Amplience’s Marketing team is looking for a strategic and tactical ABM Manager to join our fast-paced, growing organization in the United States. In this role, you will report to our VP, Demand Generation and work closely with the Account Development, Marketing and Sales teams, creating and leading highly customized demand generation campaigns to attract and engage Amplience’s target audience of enterprise-level customers around the world. 

Key responsibilities:

  • Align closely with the Marketing and Sales teams and oversee the planning and implementation of account-based marketing strategy to drive awareness and qualified opportunities with some of the world’s leading brands
  • Map organizational decision makers and identify key contacts within each named top target accounts
  • Analyze customer marketplace, company, firmographic, technographic, and intent data to inform a strategy to engage and support our prospects and customers
  • Develop personalized and integrated marketing campaigns to foster engagement and drive sales
  • Create customized content for all target accounts including website landing pages, emails, social content, and more
  • Develop and test plans and monitor performance results for multiple customer acquisition channels and life cycle campaigns
  • Provide regular updates on industry, company, and contacts to regional Account Development and Sales teams to identify potential selling opportunities
  • Measure, report, and optimize marketing campaigns

Skills, Knowledge, and Expertise:

  • 3- 5 years of experience working in account-based marketing (ABM), targeting enterprise organizations 
  • Experience developing and delivering digital marketing campaigns
  • Strategic and analytical mindset with the ability to track and report on leading campaign performance metrics 
  • Goal-focused, self-motivated, detail-oriented, and organized with the ability to handle multiple priorities and effectively manage time, plan, and project manage
  • Excellent written, verbal and communication/presentation skills with the ability to translate detailed content into impactful go-to-market materials
  • Ability to work well cross-functionally with different teams
  • Bachelor’s degree in marketing, communications, business management, or a related field
  • Experience using HubSpot, 6Sense and Salesforce preferred

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