Senior Manager, Product Marketing


United States Remote

Full time

Aug 1

About You

You have proven experience translating highly technical capabilities into business benefits and creating innovative marketing assets to generate demand. You have delivered successful product marketing plans across an organization; you’re a successful cross-collaborator with a passion for tracking business metrics and adapting strategies as necessary. Finally, you have a track record in the health/tech industry, with a rich understanding of the employer benefits arena.

You Will

  • Define product and marketing strategy for new offerings and enhancements, in collaboration with solutions leads and senior leadership
  • Develop positioning and narratives that showcase our innovative health and care experience
  • Generate compelling product marketing assets, evidence, and enablement to support demand generation and sales efforts
  • Deliver high-impact sales tools (decks, sales sheets, case studies, white papers) that drive our audiences to action and differentiate us from the competition
  • For new products and features, contribute to the go-to-market strategies and support multi-departmental execution plans
  • Assess competitive intelligence, client input, and market trends to foster strategic decision making and the development of core messaging / positioning for client delight
  • Be the voice of our Members and buyers; understand our buyer personas and collaborate with integrated marketing and communications teams to execute demand generation and market awareness opportunities

You Have 

  • A successful track record as a product marketing manager in the health/tech industry
  • Experience partnering with senior healthcare executives to evangelize health/tech solutions
  • A passion for storytelling and working with high performing commercial teams
  • An analytical foothold and strong project management capabilities
  • An ability to help influence the product roadmap based on insights from the market, sales, customers, and product concept validation 
  • Exceptional communications skills and proficiency developing effective messaging, positioning, and narratives, especially in a competitive and complex category
  • A rich background supporting new product launches (working with senior leadership to execute on the creation of GTM strategy and pricing, manage cross-functional teams, and deliver on aggressive business goals)
  • Experience developing compelling internal content and training for sales, customer support, and marketing as well as effective external product marketing assets including videos, demos, presentations, customer-facing sheets, and sales collateral
  • A solid performance history within a fast-moving, startup culture

Location + Work Authorization 

We will consider all U.S.-based candidates. You must be authorized to work in the United States without restriction. 

We are committed to growing and empowering a diverse and inclusive community within our company to strengthen our organization and our ability to deliver experiences for all our members. 

Join us on our mission to bring transparency and humanity to the health + care experience!

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