Marketing Director

Everyday Speech

Anywhere Remote only

Full time

$180-180k (annually)

Jul 29

Everyday Speech is a leader in Social-Emotional Learning. Primarily a teaching solution for public schools, our Social-Emotional Learning Platform (SELP) provides educators with curriculum materials for students of ALL ages across special education and general education classes. Our curriculums teach students the strategies and life skills they need to regulate their emotions, solve problems, cope with the stresses of modern life, and interact with the world around them. Our platform is used by 25,000+ educators at public schools and private educational institutions around the world.

Everyday Speech is right for you if:

You care about making a positive impact.

End each day knowing that your work had a direct impact on the well-being of hundreds of thousands of at-risk students across the world. Project success means more than just shipping features - it means improving the lives of students and educators

You value being a part of a company that takes care of its team.

Not only do we have extremely happy team members, we also have incredible perks. Participate in our health/wellness and retirement benefit offerings, and between having every other Friday off (3-day weekends!) after you’ve been with us for 90 days, plus our 3 weeks of PTO, 8 fully-customizable chosen holidays, and a sick policy that focuses on your wellness and healing, you’re looking at 50+ days off a year - that elusive work-life balance is an actual thing here.

You want to work for a true, remote-only company.

We’ve never had an office and never will. Our team is spread across 8 countries and 4 continents. We take remote work seriously and know how to support a distributed team. We give you the flexibility to work in a way that’s best for you, but still have high standards and accountability.

You want to join a startup that is seeing massive growth.

We’ve expanded from 5 to 60 full-time team members in just 4 years! As a fully bootstrapped company, our growth is organic and sustainable. Our focus is delivering value to students and educators, not paying back investors.

In this role, you will:

  • Impact how the education system teaches young students fundamental social and emotional skills that will aid them throughout life.
  • Empower teachers, parents, and students through making more people aware of newer and better digital experiences in SEL.
  • Provide value through marketing: we take an inbound approach and view marketing as another avenue to addvalue to customers and non-customers alike, rather than solely focusing on extracting value.

As a member of the Go-to-Market Department, the Marketing Director will be responsible for owning marketing objectives, strategies, programs, and policies for all products and services for the organization; translating the overall marketing vision into integrated business plans, tactics, projects, and deliverables; and overseeing critical marketing functions, including market research, communications, and product planning.

Skills: Inbound Marketing, SEO & SEM, UX, content management, analytics, Hubspot, people skills, and team building / motivation.

In the short term (the first 3 months), you’ll get your hands dirty, helping us execute our back-to-school campaigns. Initially, your focus will be primarily on digital marketing and optimizing our existing infrastructure. You’ll get integrated with our sales, customer success, RevOps, and existing marketing team to understand the full customer lifecycle. You should have a bias towards action, being comfortable pushing through when you don’t have all the answers and handling lots of moving parts to get campaigns out the door.

Key responsibilities include:

  • Gaining a deep understanding of our product, market, and customers
  • Analysis of existing channels
  • Creation and maintenance of marketing KPIs
  • Testing and iteration for improvement of existing processes
  • Integration into the customer lifecycle alongside sales, customer success, and RevOps
  • Creation of content development pipelines and systems
  • Getting to know existing marketing staff and establishing management foundations

The work you do will have a direct impact on the well-being of millions of at-risk students across the country and the world.

In the Long term, you will help scale marketing’s impact by building out the core team, identifying strategies and channels that aren’t currently utilized, and finding new ways to add value to students, educators, and administrators.

Key responsibilities include:

  • Directing and controlling the overall department responsible for marketing. 
  • Finding what works and maximizing that at the risk of saying no to everything else.
  • Creation of yearly marketing operational calendars to ensure our activities are timely and relevant.
  • Thoughtful scaling of your team to attain your goals without bloat.
  • Coaching and oversight of the marketing department, through the lens of servant leadership.

What We’re Looking For:

The ability to be…

  • Curious: Ask questions and be proactive in learning about our audiences and the larger social communications and SEL space to discover new insights.
  • Creative: Good ideas, inspiration, and solutions come from anywhere. 
  • Dual-minded: Problem-solve for the present while considering the strategic scale for the future. 
  • Pragmatic: Look at what works for us based on the data, not what other companies are doing or doing things because that’s what marketing is “supposed to be.”
  • Focused: Once you figure out what works, ignore the noise and invest your all into that.
  • Growth-minded: Strive toward better and have the ability to shift focus to opportunities with the highest potential for impact.

Experience in/have:

  • Excellent verbal and written communication skills. 
  • Thorough understanding of market developments.
  • Thorough understanding of marketing strategies and practices. 
  • Excellent interpersonal and customer service skills.
  • Excellent organizational skills and attention to detail.
  • Strong analytical and problem-solving skills.
  • Strong supervisory and leadership skills.
  • Proficient with Hubspot
  • At least five years of experience in marketing and long-range planning required.
  • Experience managing remote teams

Annual Salary: $180,000 USD

Benefits 

For US Hires:

  • United Healthcare health insurance - 100% premium coverage for team members and 50% coverage for dependents
  • Dental and Vision coverage - 100% premium coverage for team members and 50% coverage for dependents
  • 3% employer-match on 401k
  • $50k life insurance / AD&D
  • 3 weeks paid vacation per year + 8 “choose your own” floating holidays
  • Separate sick leave policy
  • Home office reimbursements
  • Meaningful DEIB (diversity, equity, inclusivity, and belonging) initiatives with optional employee panel participation
  • Every other Friday off after 90 days! 

For International Contractors 

  • Wellness Reimbursement Policy
  • Retirement Savings Reimbursement Policy
  • 3 weeks paid vacation per year + 8 "choose your own" floating holidays
  • Separate sick leave policy
  • Home office Reimbursements
  • Meaningful DEIB (diversity, equity, inclusivity, and belonging) initiatives with optional employee panel participation
  • Every other Friday off after 90 days! 

Note: As this position is a very key role in our organization, this hiring cycle will take a bit longer than our standard, as we will be collecting candidates through August 9th, and will be very intentional in each review stage. 

About Our Interview Process

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Everyday Speech

The most engaging classroom experience anywhere.

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