Marketing Operations Leader

Coalition Inc.

Remote or in Office Hub Remote

Full time

Jul 28

About Us

Founded in 2017, Coalition vision is to solve cyber risk and provide security for all as the world digitizes. Digital risk is now a part of every business and it’s no longer solely the domain of technical teams. That’s why we combined proactive cybersecurity tools with cyber insurance coverage to help organizations stay resilient to digital risks like cyber attacks, funds transfer fraud and much more. We call it Active Insurance. 

Our team works collaboratively across North America and Europe to prevent security failures and provide both technical and financial help when incidents do occur. Today, Coalition is the world’s largest commercial insurtech serving over 160,000 customers, including many small businesses that rely on Coalition to help them chart a path forward in the new digital world.  

As of September 2021, Coalition has raised $520 million from leading global technology investors as well as highly-regarded institutional investors including: Index Ventures, Ribbit Capital, Valor Ventures, Durable Capital, T. Rowe Price Advisors, and Whale Rock Capital, valuing the company at more than $3.5 billion.

Coalition has experienced tremendous growth by helping organizations of all sizes solve real-world problems and by remaining true to our founding values of character, humility, responsibility, purpose, authenticity and inclusion. We are proud to have been named among Inc.’s Best Workplaces of 2021.


About The Role

Coalition is rapidly growing and we’re looking to scale our full-stack Marketing Operations function to drive our next phase of growth. As a Marketing Operations Lead, you will define our marketing systems and processes, guide the tech stack, and architect the structure for analytics and reporting. This is a high visibility role within the organization with an incredible opportunity to work closely with the leadership team, gain a broad perspective, and make an immense impact. You will head a team of associates and be the strategic partner to growth, sales, and product to build a scalable acquisition pipeline, influence our operational strategies and ensure our marketing campaigns are well planned, implemented, and assessed. Your insights will contribute to enhancing our return on marketing spend and help drive the strategy and optimization of marketing programs in a data-driven and results-oriented environment. 


The ideal candidate will have a process driven mindset, thrive in a fast paced environment, is passionate about building new systems, and has the technical acumen that will allow us to operate more efficiently and effectively.

Responsibilities

  • Define the Marketing Operations roadmap, drive adoption, and review operational processes to drive accountability for Coalition’s overall go-to-market success
  • Own Coalition’s marketing tech stack (e.g. Marketo, LeanData, Salesforce, Census etc.); guide the strategy, evaluation, strategic implementation, and maintenance of tools and technologies 
  • Drive a marketing ops team that is passionate and collaborates cross-functionally with Growth and Sales Operations to deliver projects and tasks that will assist our overarching marketing strategy
  • Monitor and maintain data integrity and health within marketing systems of record. Guide, grow, and audit marketing database to power analytics, contact and account augmentation, and drive targeting and segmentation work
  • Assist the implementation of marketing campaigns by driving coordination across various marketing functions. Own the systems and processes related to Coalition’s buyer's journey through campaign management. 
  • Define lead scoring criteria and operationalize the process through marketing automation systems. Collaborate with Growth Marketing and Sales Operations to ensure an efficient and comprehensive lead routing process
  • Oversee the evolution of measurement framework to measure marketing effectiveness, campaign implementation, and spend allocation judgements. Work with cross-organization teams to develop analytics and build visibility across program performance

Skills and Qualifications

  • Bachelor's Degree is required
  • 7+ years of marketing operations experience at a fast-growing company
  • 3+ years experience in marketing automation systems (e.g. Marketo), with a strong knowledge of downstream integration with CRM (i.e. Salesforce), plus other tools including LeanData, Google Analytics, ZoomInfo, etc. 
  • Experience in data analysis/visualization tools (Looker) is a plus
  • Fundamental interest in the operational underpinnings of marketing activities such as digital marketing, email marketing
  • Excellent project management and communication skills
  • Strong logical skills and business acumen
  • Experience in assessing, setting priorities, and finding a solution to intricate problems effectively
  • Exceptional verbal and written communication skills
  • Outstanding work ethic and sense of ownership and accountability
  • Obsessive attention to detail
  • Comfort with change in a fast-paced startup environment



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