Product Marketing Manager

AkitaBox

Remote, United States Remote

Full time

Jul 25

Description

AkitaBox is seeking an experienced Product Marketing Manager who is looking to make a positive impact within a team-driven startup environment. This position reports to the VP of Marketing and will play a key role in the development of messaging the unique value of our products and services, digital marketing, and sales efforts within North American markets.

We are looking for a Product Marketer who is innovative, driven, hard-working, and adaptable. You will help us plan, create, oversee, and execute content campaigns that drive traffic and engagement.

Position Expectations

  • This is a highly collaborative role and will require close partnership with our Product & Engineering, Demand Generation, Digital Marketing, and Creative team members. 
  • Inform product strategy in partnership with product management and engineering across multiple product areas, and establish and drive both inbound as well as the go-to-market plan for every product in the AkitaBox Platform
  • Lead the positioning, messaging and launch strategy for new products
  • Development of sales enablement content including sell sheets, battle cards, pitch decks, and more
  • Development of personas, messaging and competitive positioning to support AkitaBox's target segments
  • Conduct competitive research to support competitive positioning and sales enablement materials
  • Market assessment and requirements including impact analysis and competitive benchmarking
  • Represent internal and external stakeholders including qualitative and quantitative feedback
  • Design, build and analyze customer surveys focused on product enhancements and user experience
  • Write and review product content, website pages and blogs that fit into overarching product content strategy
  • Create messaging frameworks for AkitaBox products
  • Support sales in early stage conversation messaging

Core Critical Competencies

  • Excellent interpersonal communication skills to work effectively with cross-functional teams
  • Efficiency-driven and able to multitask and meet deadlines
  • Nimble, creative thinker and problem solver
  • Strong desire to be part of a startup culture
  • Desire to live and breathe our core values: One Team, Big Ideas & Creative Execution, Focused on Fun, Continuously Learning, Diverse, Equitable, and Inclusive 

Requirements

  • Minimum 3-5 years of relevant Product Marketing Experience
  • Analytical, data-driven decision-making experience
  • Communicator with experience simplifying concepts
  • Excellent written and verbal communication skills including copy-editing skills
  • Experience working in a Business to Business (B2B) environment and collaborating with sales and product teams
  • An eye for detail, even under pressure
  • Ability to work in a fast-paced environment and go above and beyond to meet deadlines.
  • Proven skills in organization, work planning, attention to detail, quality control, follow-through, and follow-up
  • Bachelor’s degree is preferred

Preferred Qualifications

  • Experience working within a B2B SAAS organization


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