Sr. / Performance Marketing Manager

Mixpanel

San Francisco, CA, USA Remote

Full time

$130k+ (annually)

Jul 18

Driving a global paid media strategy sound like your jam? Let's chat 📲

We're excited to announce that the (newly formed) Global Demand Generation team at Mixpanel is expanding! The DG team as a unit is responsible for planning, creating, and launching global campaign strategies across multiple marketing channels, to generate and acquire demand in our target audience. 

But here's why I think this role is special:

  • 😴 Leave the boring B2B paid ads in the past. We just hired a digital marketing copywriter, we have a defined ICP, our dynamic audiences are a go — let's do it! Our team is ready for a full funnel paid media strategy that's all about providing value first and educating our audience, being there when they are ready to talk to us.
  • 🙅‍♀️📚 No gating these playbooks. Is your company still forcing you to measure your success on the number of leads? Not a problem over here! We're focused on on a PLG strategy and driving ARR 📈 That means ultimate freedom to build, experiment, and optimize our way through our paid channels.
  • 🤝 We're in this together! Our team is expanding, and you're joined by folks that are driving campaigns, web marketing, copywriting, and more. For the day-to-day help? We've also got you covered with a paid agency.

Here are other deets on the responsibilities:

  • Own and drive a full-funnel, global paid media strategy (Google, FB, LI, TW, Reddit, etc) that supports global and regional campaign strategies
  • Oversee and optimize a multimillion dollar global paid media budget; evaluate and track key success metrics across channels, and create a forecast on the profitability and lead volume of marketing campaigns.
  • Understand where our ICP is online and create the right audience targeting strategies to reach them through our digital channels — using in-depth knowledge of SEM and paid social platforms to ensure best practices on audience targeting strategies, conversion tracking, and regional nuances.
  • Partner with the performance marketing analyst to build a robust paid media tracking program to get insight into global channel performance and CRO.
  • Create best practices to streamline reporting processes and drive effective communications to get information to the right stakeholders in a timely manner.

We're Looking for Someone Who Has

  • 4+ years of relevant experience in B2B SaaS marketing, managing a global paid advertising program, PLG is a plus. (and by the way, we're open to job titles/comp based on experience!)
  • Extensive knowledge of paid media channels (Google AdWords/Display, Facebook, LinkedIn, Twitter, Reddit, Rollworks, etc).
  • Proven experience creating and scaling a paid media program globally, with strong analytical skills, and the ability to analyze large amounts of data, identify trends, pursue the most important questions, and action on those insights.

Access the full role and details here ➡️ https://grnh.se/14927d201us

About Mixpanel

Mixpanel is a leading product analytics software company, currently helping the world answer 81 million product questions every year. Our pioneering event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms.

Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products. Today, we serve nearly 6,000 paying customers through seven offices globally in our quest to provide the most in-depth product analytics that everyone can use and trust.

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