Sr. Marketing Manager, Content and Communications

Laika

New York, NY, USA Remote

Full time

$110-140k (annually)

Jul 15

Working at Laika

At Laika, we are on a mission to transform an industry that’s never been known for innovation, but we aren’t letting that stop us. We love collaborating to come up with new ways to solve problems that would stump other teams, and have created a workplace where the best idea wins and we bring out the best in each other.

Our team is full of entrepreneurial people with a bias toward action, an insatiable intellectual curiosity, and a desire to learn and grow personally and professionally. By bringing remarkably talented people together, we have the opportunity to create something truly amazing for our customers and our team.

What We Do

Laika combines simple software with expert guidance to help SaaS companies manage security compliance, security audits, and enterprise procurement security diligence. Laika helps companies adopt stage-appropriate compliance practices that enterprises can trust and reduce the time and costs of security audits by 50% or more.

We are a rapidly expanding team based in New York. We were founded in May 2019 and have received investment from top investors including J.P. Morgan, PayPal Ventures, Canapi Ventures, and Bain Capital. We're growing customers and revenue like crazy and poised for continued break-out growth in 2022 and beyond.

About the Role

We are looking for a seasoned Content and Communications Manager who can balance the strategy and execution of this critical brand-building role. This person will report to the VP of Marketing during this formative period at Laika. You’ll be joining a talented and well-rounded marketing team that has grown rapidly to scale with the business. In this role, you’ll be a part of helping us firmly establish our voice and determine what to “scream from the mountain tops”. You’ll collaborate with our co-founders, marketing stakeholders, customers, and our PR firm to create and execute on a brand narrative that sets Laika apart from the competition. You’ll own the ideation and execution of a quarterly content and communications calendar and you’ll identify the digital distribution channels and formats that enable optimal results. 

Collaborating with product marketing and marketing managers, you’ll help set the vision for how content campaigns can come to life. While you’ll own the writing and editing, our in-house team will support you with design and promotion resources. We also have a deep bench of (SMEs) Subject Matter Experts which we draw from regularly. 

We set clear expectations through quarterly OKRs and our goals are mapped to company-level revenue targets. We are a numbers oriented team, with visibility into how we’re performing at any point in time. Success in this role will be measured in part through growing website traffic and leads from direct, organic, referral and social sources as well as other channel specific engagement/brand metrics. 

What You'll Do

  • Own, update and communicate the schedule & topics for:
  • Press Releases & Bylines with our PR firm
  • Blog Articles on Heylaika.com
  • Blog articles on LaikaCompliance.com
  • Social Thought Leadership with Laika’s Founders
  • Quarterly Long Form /Gated Lead Gen content offers
  • Demand Generation
  • Product Marketing
  • Website Conversion Rate Optimization 
  • Customer Engagement
  • Collaborate with and incorporate content programs that support:
  • Demand Generation
  • Product Marketing
  • Website Conversion Rate Optimization 
  • Customer Engagement
  • Other responsibilities:
  • Report on the impact of content & PR and share key metrics periodically with sales, marketing and other interested stakeholders
  • Identify and encourage internal SMEs to help with content ideas
  • Manage a content marketing budget 
  • Coordinate/manage outside contractors and/or in-house content writers
  • Identify forward looking opportunities for content strategy whether that be new forms of content/ new distribution channels, new team-members or resources needed

Skillsets/ Requirements

  • 8+ years of experience in content marketing/ communications in B2B 
  • Understanding of varied social media strategies and the content that performs best
  • Experience producing content across a variety of formats - long-form written, presentations, press releases, video, etc. 
  • An understanding of current whitehat backlink building and SEO tactics and how that impacts digital content
  • Clear understanding of which types of content are useful across the stages of a B2B buying journey
  • Proactive and self-driven with the ability to manage up
  • Ability to juggle multiple projects at the same time
  • Ability to balance strategy and execution related work streams 
  • A deep understanding of digital marketing strategies and tactics 
  • Proven ability to craft a compelling narrative and develop campaign themes/concepts that will resonate with our prospective buyers and customers
  • Experience managing a team of in-house or outsourced support staff
  • Experience with HubSpot & Wordpress CMS
  • Experience working in a high-growth startup environment

Bonus Points

  • Dedicated experience managing PR efforts
  • Experience in Compliance or Information Security industry
  • HubSpot Inbound Certified 

Compensation:

  • The salary range for this position is $110,000 - $140,000 plus performance based compensation
  • Immediate access to healthcare, dental, and vision
  • Early equity in a fast-growing company
  • Hybrid work from home model
  • Unlimited PTO
  • $800 stipend for home office equipment
  • Quarterly wellness stipend
  • Paid courses and certifications
  • Spanish lessons from our Costa Rica team!

Equal Opportunity

Laika provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, national origin, disability status, genetics, protected veteran status, sex, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.


Even if you feel you don’t meet every requirement, consider applying! Laika acknowledges the research which shows that women and people of color are less likely to apply for jobs when they don’t meet all of the stated qualifications. However, we’re looking for authentic innovators to blaze new trails and you just may be the right person for this or another role.



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