Customer Marketing Lead


United States Remote

Full time

Jul 11

CentralReach is the #1 provider of SaaS software solutions for autism care. Trusted by more than 115,000 users, we enable therapy providers, educators, and employers to scale the way they deliver Applied Behavior Analysis therapy with innovative technology, market-leading industry expertise, and world-class customer satisfaction.

We’re looking for an experienced and dynamic Customer Marketing Lead who’s ready to level-up existing customer programs and build out new efforts from the ground-up, in what will be an exciting few years ahead at CentralReach. 

This role will report into the VP of Marketing and would have proven success and experience in building out end-to-end strategies and programs across the entire customer lifecycle, including driving upsell, product adoption, retention, advocacy, improving customer experience, and overall, delighting customers throughout their journey.

Key Accountabilities:

  • Partner closely with Product Marketing, Customer Success, Product and other marketing team members to drive the strategy, process and execution of key customer programs, including (but not limited to): drive interest and demand of additional add-on products; communicate the value of product features to deepen the usage of existing products, create and manage an advocate marketing program; design, build and own customer satisfaction surveys in partnership with Customer Success; build out ways to measure, analyze, and report the impact and results of customer marketing programs.  
  • In partnership with Demand Gen, build out digital lead gen efforts to drive upsell within our existing customer base.
  • Own building out a more programmatic approach and strategy to support advocacy efforts, working closely with customer success, sales and product marketing to support our go-to-market initiatives.
  • Produce rich customer stories across all formats, channels and full-funnel activities including quotes, blogs, case studies, videos, references, events, and more.
  • Lead with the development of and management of our customer advisory board (CAB), in partnership with key marketing and customer success stakeholders.
  • Responsible for building and reporting on performance metrics across the customer lifecycle, monitoring and continuously optimizing to scale.
  • Help scale customer marketing programs to support our rapidly growing team and business needs across markets.
  • Ability to make strategic decisions and a candidate with strong verbal and written communication skills.

Desired Skills and Experience:

  • 7+ years marketing/customer success experience with at least 3+ in a customer marketing role in the B2B/SaaS software space.
  • Experience creating and executing measurable, multi-channel campaigns.
  • Ability to work well with cross functional teams; Customer Success, Sales and Product
  • Experience with marketing tools, including automation and CRM. Experience with Pardot, Salesforce and Gainsight is a plus.
  • Demonstrable experience in executing lead generation campaigns that have contributed directly to pipeline growth and development.
  • Positive, energetic attitude and initiative, with a strong work ethic.
  • Strategic yet able to execute.
  • Work hard and have fun! 

CentralReach was developed for Clinicians by Clinicians. The story of CentralReach begins in 2012 when the company’s founder, a practicing Board Certified Behavioral Analyst, decided there had to be a better way to manage her operations so she could spend more time on what mattered most — working with her clients and patients. To help ABA practices focus on what they do best, CentralReach launched the first iteration of its EMR and practice management platform.

Today, under the leadership of Chris Sullens, an award-winning CEO in the technology space, CentralReach is committed to their mission of providing cutting-edge technology and services to help clinicians and educators produce superior client and patient outcomes. Already a market leader, CentralReach is expected to grow exponentially through its four core tenets: hire and develop great people; build industry-leading products; provide exceptional service to customers and continuously invest in systems, processes and infrastructure.

We value our employees and offer a robust benefits package including health and dental, paid time off, life insurance, disability coverage and a 401(k) matching. We also provide comprehensive onboarding, ongoing training, mentoring and career pathing to help you develop your career. We pride ourselves on our fun and energetic environment that also provides our employees with a meaningful way to make a difference by helping clinicians produce superior outcomes for children and adults with disabilities.

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