Demand Generation Manager/Lead


United States Remote

Full time

Jul 11

CentralReach is the #1 provider of SaaS software solutions for autism care. Trusted by more than 115,000 users, we enable therapy providers, educators, and employers to scale the way they deliver Applied Behavior Analysis therapy with innovative technology, market-leading industry expertise, and world-class customer satisfaction.

We are looking for an enthusiastic Demand Generation Manager/Lead to help further support CentralReach’s growth. In this role, you will be responsible for building and supporting end-to-end demand generation programs for both new and existing product lines. The ideal candidate will be a natural collaborator and problem solver with a high intellectual curiosity and thrives in a data-driven environment. 

Key Accountabilities:

  • Define and own demand generation strategy and execution, in partnership with associate-level team members and agency partners, across digital channels, email programs, events/webinars and customer cross-sell tactics
  • Partner with the Events team to promote, execute, and track webinar and event engagement
  • Assist in creating account-based marketing (ABM) strategies and campaigns to engage key target accounts and connect them with account teams through personalized experiences
  • Help establish and manage partnerships with key industry organizations
  • Develop email engagement program strategy and content to nurture pipeline
  • Manage budget across multiple digital/non-digital channels and product lines
  • Leverage reporting to inform optimization recommendations on how to maximize budget and allocate resources toward highest return on investment (ROI)
  • Partner with Sales Enablement to coach Sales on campaign strategy, content and marketing operations, and to effectively optimize internal operations 
  • Work directly with Product Marketing, Content Marketing, Marketing Automation and Web Development teams to create relevant content, build converting landing pages, and design engaging ad creative
  • Help train and mentor associate-level team members

Desired Skills and Experience:

  • 5+ years of experience in Digital Marketing/Demand Gen
  • Experience with Paid Media, Events and Customer Marketing
  • Competency with analytical, data-driven work
  • Strong written and verbal communication skills
  • Adaptable to a fast-paced working environment and able to manage multiple projects simultaneously
  • Highly collaborative spirit
  • B2B Software-as-a-Service (SaaS) experience preferred but not required
  • Bachelor’s degree in business, marketing, or related field

CentralReach was developed for Clinicians by Clinicians. The story of CentralReach begins in 2012 when the company’s founder, a practicing Board Certified Behavioral Analyst, decided there had to be a better way to manage her operations so she could spend more time on what mattered most — working with her clients and patients. To help ABA practices focus on what they do best, CentralReach launched the first iteration of its EMR and practice management platform.

Today, under the leadership of Chris Sullens, an award-winning CEO in the technology space, CentralReach is committed to their mission of providing cutting-edge technology and services to help clinicians and educators produce superior client and patient outcomes. Already a market leader, CentralReach is expected to grow exponentially through its four core tenets: hire and develop great people; build industry-leading products; provide exceptional service to customers and continuously invest in systems, processes and infrastructure.

We value our employees and offer a robust benefits package including health and dental, paid time off, life insurance, disability coverage and a 401(k) matching. We also provide comprehensive onboarding, ongoing training, mentoring and career pathing to help you develop your career. We pride ourselves on our fun and energetic environment that also provides our employees with a meaningful way to make a difference by helping clinicians produce superior outcomes for children and adults with disabilities.

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