Digital Marketing Manager

Cultivate

Anywhere Remote only

Full time

$80-80k (annually)

Jun 2

At Cultivate, we are building a community where every aspiring changemaker has access to the tools they need to build a career they love. We believe that people are the most important resource we have for creating progressive change in the world. We care deeply about hiring, training, and retaining diverse talent in the progressive movement. This means investing in people throughout their entire careers, and empowering organizations to build strong cultures that bring out the best in their teams.

From our recruiting program All Hands, to our training program Compass Fellowship, to the work we do with organizations to invest deeply in diverse talent, our team is committed to building long-lasting infrastructure for building a career in the social impact space.

The ideal candidate will have:

  • A track record of developing user personas and lifecycle marketing campaigns across multiple channels with clear, tangible results
  • A history of strong copywriting and content creation that leads to increasing engagement rates
  • Up-to-date knowledge in best practices for digital marketing (i.e., SEO, email, social media, websites, etc.)
  • Experience using metrics like conversion rates, referral rates, user retention, and net promoter scores to inform decision making
  • Clear examples of using data and analytics to optimize or automate processes in order to scale
  • Hands-on experience building email, text, or chatbot campaigns using automation and personalization
  • An understanding of how to set up systems and processes for quality assurance
  • A background designing experiments and using A/B testing
  • Excellent project and time management skills
  • Dedication and drive to create an impact in the world by working within the progressive movement

Responsibilities:

  • Identify partners, candidates, or community members that have high potential to benefit from the program and respond to in-bound requests in a timely manner
  • Experiment with new tactics to learn what works and what doesn't work to increase conversion rates of leads 
  • Develop regular feedback mechanisms to track + optimize user retention and referral rates and ensure that users have a positive experience as part of our community
  • Use experiments to validate or invalidate hypotheses about how we may better serve our existing community
  • Manage your own workplan by working backward to plan to hit milestones and timelines
  • Serve as a trusted adviser to all teammates, partners, candidates, or community members by minimizing their workload and communicating clearly, causing them to come back to you for advice or guidance 
  • Informally mentor or coach any project teammates or direct reports effectively, providing concrete advice or resources to reach project and professional development goals
  • Work in collaboration with team members & manager to identify possible solutions to address any legal, customer service, or technical issues as they arise
  • Proactively flag possible areas of risk in growth of partnerships or community to our brand, values, or legal standing, generating possible solutions to address these issues
  • Identify opportunities to make our work more efficient, fun, and impactful

Location: Remote welcome (within the United States)!

Compensation Package + Benefits + Perks:

  • Pay: $80,000 per year. We believe in equal pay for equal work - no matter where you live. To counter pay inequality on the team, we have a nonnegotiable compensation practice. We provide opportunities for advancement for all full-time employees on an annual basis via our performance evaluation program
  • Healthcare: 100% employer-paid health, dental, and vision insurance
  • Self-care: We offer $150/month stipend for any self-care activity of your choosing because we believe that you deserve the freedom and flexibility to treat yourself and bring your best self to work every day
  • Paid time off: 20 days to use at your disposal + 14 days where the office is closed each year
  • Work from home: Outside of working sessions or travel that may require you to be onsite, we provide the flexibility to work from wherever is most productive for you
  • Laptop: Macbook provided (unless you would prefer what you have)
  • 401k: Socially responsible (ESG) investment options for retirement
  • Paid Family Leave: 12 weeks
  • Professional Development: You will have access to unlimited trainings hosted by Cultivate to garner new skillsets + $1000 annual stipend to spend on education

Process:

The application deadline closed on June 29, 2022. The interview process for this role will include a 5-step process which we expect to take ~1 month after the application deadline. 

We are an equal opportunity employer, with inclusivity and belonging at the very core of what we do. Women, people of color, LGBTI people, people of any religion or nationality and people with disabilities are strongly encouraged to apply. We believe deeply in empowering staff to learn and grow in their careers, and will continue to invest in opportunities for advancement.

Cultivate is committed to the inclusion of all individuals, so if there is any reasonable accommodation we can provide for you interviewing any other element of this hiring process, please let us know. 

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Cultivate

At Cultivate, we are building a community where every aspiring changemaker has access to the tools they need to build a career they love.

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