Segment Marketing Manager

Medrio

Anywhere Remote only

Full time

May 27

At Medrio we are not shy about being a hyper-growth global company who strives to advance healthier lives through clinical trial technology. Unpinning our growth marketing initiatives is a resourceful new team focused on expanding the demand and sales funnel within a prioritized list of market segments and buyer profiles.

The Segment Marketing Manager must be passionate about truly understanding the client decision journey within their assigned market segments and skilled at efficiently harvesting actionable market, customer, and competitive insights from the perspectives of trusted Medrio subject-matter-experts and from third-party sources and technology platforms.

But it doesn't stop there, the just-right candidate will possess a superpower for efficiently transforming commercial insights into differentiated, high-impact marketing content, campaigns, and events that engage buyers with relevance, where they are, and help to spark and accelerate the client decision journey.

Balancing the art and science of marketing, the Segment Marketing Manager is well-versed in industry best practices for personalization, segmentation, and automation, strives to optimize the end-to-end approach across the client decision journey, and uses a test-learn-optimize approach to deliver strong return on objectives and investment.

Essential Duties and Responsibilities:

  • Lead the end-to-end marketing strategy, activation, measurement, and optimization of multi-channel, content-rich marketing campaigns, within a portfolio of targeted market segments, verticals, and buyer personas.
  • Develop campaign and content briefs and lead campaign kick-off calls to guide internal and external creative partners in the efficient creation of high-impact, on-brand marketing content including white papers, webinars, presentations, sales collateral, trade show assets, and digital marketing assets.
  • Collaborate with Product Marketing, Customer Marketing, Sales and Customer Success and other teams to unearth market, customer, and competitive insights, gain input for campaign and content development, align and integrate market-facing activities, and collect feedback and ideas to improve our marketing and sales toolkit components
  • Expand Medrio's brand presence and sales pipeline across targeted segments and geographic areas by securing and executing speaking opportunities, content sponsorships, marketing exhibits, and other thought leadership activities that align with marketing and campaign goals with industry associations, publishers, and podcasters
  • Execute high-impact event marketing activities including virtual and in-person trade shows and road shows using best practice end-to-end processes spanning pre-event logistics, budget planning, pre-event promotion, and post-event lead scoring and nurturing strategies.
  • Report out on budget utilization and marketing campaign performance within assigned verticals and segments, in collaboration with the Marketing Communications and Operations and Sales Operations colleagues, and develop recommendations to improve the quality and quantity of marketing generated and influenced leads.

Customers or Clients:

  • Internal Departments - primarily Marketing, Sales, Customer Success
  • Industry associations and content partners
  • Third-party vendors – trade show vendor, research firms, creative resources,

Education and Years of Experience:

  • Bachelor's degree in business, marketing, communication or related field preferred or equivalent professional experience
  • Minimum of five years B2B marketing experience, preferably with a healthcare SaaS provider
  • Experience with clinical trials preferred

Working Conditions:

  • Travel required up to 20% with ability to lift up to 20 pounds
  • Required to participate in frequent meetings using virtual technology like Google Meet or Zoom
  • Sitting for the majority of the workday

Other Skills and Abilities:

  • A strong portfolio and a proven track record of delivering segmented, multi-channel marketing campaigns that deliver a favorable return on objectives and investment
  • Thorough knowledge of marketing principles, demand generation, brand, sales and business development; along with a demonstrated track record of success and performance.
  • A collaborative team player able to effectively work and build consensus across teams with many different stakeholders
  • Possess a high degree of initiative, self-motivation and resourcefulness
  • Superb project, budget, and time management skills
  • Strong familiarity with sales operations and marketing technology, including HubSpot, Salesforce, Asana/Wrike, Confluence, PowerPoint, and Excel
  • Ability to exercise agility within a rapidly growing organization that serves a dynamic life sciences sector

Bonus Points

  • Familiarity with life sciences industry and clinical trial
  • International marketing experience – you're curious about nuances in how healthcare systems operate across the globe and hyper-focused on conveying relevance and competence across geographic boundaries.
  • Proficiency in a Google operating environment (Gmail, Google calendar, Google Meet)

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