Jobs at Standard Deviation B2B

Standard Deviation is a purposeful departure from the old B2B marketing playbook.

We see the mess B2B companies have made; poor customer experiences created by dysfunctional Marketing and Sales cultures. 

We approach B2B marketing through two lenses: understanding how to best activate demand for your solution among your likely buyers, and how to harness that demand to produce results that Sales actually cares about: opportunities that close.

This involves modern approaches to two styles of marketing: demand creation, and demand capture. 

We’re lifelong students of both disciplines.