Every businesses are becoming Internet businesses.
In 2021, companies spent $140B in SaaS subscriptions. That's 5 times more than 6 years ago. Last year, mobile apps were downloaded 230B times on app stores and that number is growing 10% every year.
To succeed in this growing battlefield, companies require to understand how to make a product that customers want and to ensure that they are improving it over time. The goal is to create value for customers in a way that also creates value for the company.
In the early days of software, business leaders owned discovery & research and so they decided what to build. Projects with fixed timelines were assigned once a year to engineering teams. Now, rather than thinking about discovery & research only as something we do at the beginning of a project, teams want to infuse discovery continuously throughout the development process and put their research in service of pursuing a desired business outcome while meeting customer’s needs.
So the need for a better User Research solution is felt in every product team.
A solution that would provide User Analytics with Powerful Automatic Segmentation based on any combination of user behaviour and business data.
A solution that would provide Qualitative Responses to daily questions teams have with a higher response rate, a seamless in-app experience and the ability to measure the success of failure of the projects in a blink.
A solution made for Web AND Mobile, as our digital lives are now spent on our smartphones.
A solution that would be easy to deploy and integrated with daily product stack like Segment, Slack, Productboard or Notion.
This is our mission at Screeb: we are reinventing User Research by making it product-led.
Created in 2021, our company and our product are still young. But we have a lot of ambition and we are already working with top Product Teams at major B2B and B2C companies.