There is a common stereotype that the creative team is not analytical enough, or they don't care about data as much as the marketers do.
But the reality is that the tooling has been missing for creatives to develop their data skills. Spreadsheets and BI tools are terrible solutions for analyzing visual assets.
That's where Motion comes in. Our Creative Analytics platform combines visual assets with performance metrics to help the creative team really spread their wings when it comes to data.